Since 1998, I have been working as a freelance jewelry designer, constantly creating new variations of jewelry pieces. In addition to necklaces, bracelets, rings, and pendants, I am particularly fascinated by ear jewelry that can be worn without pierced ears. Earcuffs!

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In 2007, I designed my own line, the Rosali Collection, which is exclusively dedicated to this theme. This has resulted in exceptionally timeless jewelry pieces that gracefully embrace the ear with delicate, flowing forms and create a unique style.

 

Even after 20 years, I still feel the magic and allure of this work. It is a wonderful and inspiring craft in which I can lose myself completely and at the same time finde it. I am filled with gratitude and happiness for this gift that enriches my life and also have the joy of sharing with my daughter.

 

Since childhood, I have watched my mother work with great enthusiasm, and today we run this jewelry label together.

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It is important to me to design jewelry that is both unique and sustainable—from the careful selection of materials to the design itself. The entire process, from the initial design to the final piece of jewelry, fascinates me every time.

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In 2016, I took over the management of marketing and sales and have since been responsible for the corporate identity of our label. On our social media platforms, I give you a behind-the-scenes look and share our values as well as updates about our jewelry label. Check it out now!

Jan is Sina's father, a musician, jewelry designer, and an integral part of our team. With his passion for enamel art, he adds a unique touch to our online shop.

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Enamel art is approximately 3,500 years old. The origins of this intricate craft lie in the Mediterranean region, between Mycenae and Cyprus. The Egyptians and Celts were also familiar with enamel techniques. By the late 17th century, enamel had become a key element in gold and silversmithing, particularly in the creation of sacred objects.

During the 1960s to 1980s, this ancient craft experienced a revival, and enamel techniques became a widely practiced art form in both East and West. In the 21st century, enamel has once again become a popular medium for goldsmiths, silversmiths, and jewelry designers. Jan is among the few artists in Germany who have dedicated many years to mastering this art form. Discover his wonderful collection here.

Maybe you don’t know this yet... We LOVE elephants. A few years ago, this love inspired the symbol for our company. The little elephant Asante is the mascot of our fair-trade jewelry label and represents peace, love, and sustainability. These values are close to our hearts and drive us in the fair production of our jewelry. Since Nella founded this company in 1998, we have been actively committed to animal protection and supporting charitable projects. We aim to support select organizations that are passionately dedicated to doing good. Through our donations, we have been able to support numerous projects, making a small but significant contribution.

 

In 2024, we launched the ASANTE CLUB. This loyalty program offers exclusive perks and special gifts for our members. Join our community today.